Dewey’s Candy announced today the launch of a new television campaign for GAP Kids, filmed at its retail location in DUMBO (Down Under Manhattan Bridge Overpass) in Brooklyn, New York. The New York City-based shoot took place on Monday, October 17, 2011, starting at 6:00am and wrapping at 5:00pm. Creative director, Carl Byrd is from Carl Byrd & Co., and Theo Stanley is a director of photography for Harbor Film Company. The commercial itself is a high-energy music video featuring Internet sensation Maria Aragon – discovered by Lady Gaga – singing a cover of “I Want Candy” by the Strangeloves. Read More »
Dewey's Candy Goes Pink!
DUMBO's Dewey's Candy has teamed up with PINK by Victoria's Secret to do a cross promotion between the stores. Victoria's Secret PINK store will be opening at Broadway & Prince in Soho on Saturday, March 13th. In celebration of the opening, Dewey's has sweetened its store with a thousand mini VS Pink dogs on display including a 4-foot-pink-and-white-candy dog (yes, 4 feet!). Dewey's will be giving away the mini dogs to customers until supplies last. In exchange, Dewey's has given the PINK store 250 signature Dewey's lollipops for their opening day celebration. The PINK Store at 565 Broadway opens on Saturday, March 13th at 10 am.